Strategy & Corporate Performance

    "Good pricing means not talking about the price."

    What then? Interview with marketing expert Peter Klein, Director at enomyc

    In times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.

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    Strategy & Corporate Performance

    ESG in SMEs: Can sustainability be measured?

    Sustainable corporate governance, also known by the abbreviation ESG, at first seemed to be a topic that mainly concerned large corporations. However, it has been clear for some time that, beginning in 2025, many medium-sized companies will also have to report on sustainability in accordance with the requirements of the so-called Corporate Sustainability Reporting Directive, or CSRD for short. What exactly will be expected of companies then? Can sustainability be measured at all, and if so, in what form?

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