Strategy & Corporate Performance

Pricing: Why AI is now the most important lever for increasing profits

Artificial intelligence is putting pricing back in the spotlight for small and medium-sized businesses. This blog post highlights how modern technologies are refining pricing strategies, securing margins, and making sales processes more efficient. A conversation with our experts reveals the opportunities this presents for companies—and why it is now crucial to actively shape this change.

Strategy & Corporate Performance

Pricing: Why AI is now the most important lever for increasing profits

Artificial intelligence is putting pricing back in the spotlight for small and medium-sized businesses. This blog post highlights how modern technologies are refining pricing strategies, securing margins, and making sales processes more efficient. A conversation with our experts reveals the opportunities this presents for companies—and why it is now crucial to actively shape this change.

Strategy & Corporate Performance

A tailwind instead of a lull: How wind farm operators are becoming more resilient

Wind power is booming – and under pressure at the same time: While approval figures are reaching new records, implementation is being delayed, costs are rising, and competition from China is growing. In their article, Dr. Stefan Frings and Viola Damberg analyze the current challenges along the entire value chain – from approval and component procurement to financing – and highlight strategies that operators can use to become more resilient, reduce dependencies, and tap into new potential.

Strategy & Corporate Performance

Diversification: Strategic opportunity or unnecessary risk?

Diversifying activities beyond the core business and generating new business in new economic sectors: even well-positioned SMEs fail to meet the challenges of new markets. What makes diversification so problematic? Is it the principle itself? Does diversification fail in certain specific sectors or simply in its implementation? Two experts, Stefan Frings, partner at enomyc, and Jochen Markgraf, partner at Seitz Rechtsanwälte, examine the issue from the perspective of performance economics and corporate law.

Strategy & Corporate Performance

Battery production in Europe: Between crisis and comeback

The European battery industry is in crisis: gigafactory projects have been put on hold and capacity has been reduced. Yet demand for high-performance energy storage systems continues to grow. How can this recovery be achieved? Our experts present three concrete solutions for overcoming the crisis and explain why it is crucial to make the right decisions now to ensure success or failure. Discover how the European vision for batteries can still become a reality!

Strategy & Corporate Performance

Stronger strategies for tougher times (Part 2)

With his “tar hammer” announced a few days ago, US President Donald Trump has exceeded even the worst fears regarding his trade policy. One thing is clear: German SMEs that sell their products all over the world will also suffer from the high tariffs. This is a good opportunity to further expand your own competitiveness, says enomyc author Jan Ulrik Holsten.

Strategy & Corporate Performance

Stronger strategies for tougher times

Donald Trump's return to the White House poses profound challenges for German SMEs. Trade barriers, geopolitical power shifts, and economic uncertainties are increasingly coming into focus. enomyc expert Jan Ulrik Holsten shows how SMEs should respond now—and what strategic opportunities are available despite all the risks.

Strategy & Corporate Performance

Automotive industry: How Tier 1 suppliers are escaping the “sandwich trap”

Supply chain problems? This phrase is likely to remind many people of the coronavirus pandemic. Back then, it was primarily disrupted transport routes and production losses in the Far East that caused problems for German car manufacturers in particular. This time, it is the volatile situation in the supply industry. enomyc author Wolfram W. Hackbarth explains why their sandwich position is so dangerous for large suppliers and how manufacturers and large suppliers can take advantage of the wave of consolidation.

Strategy & Corporate Performance

How to professionally manage plant and engineering relocations with external support

Automotive manufacturers and suppliers are facing the challenge of strategically realigning their production or engineering sites. High costs, increasing competitive pressure, and complex risks such as quality defects, production delays, or the loss of valuable knowledge make relocation a real test. With our expertise, we support you in identifying these challenges early on, minimizing costs, and ensuring smooth implementation. This allows you to not only secure production quality, but also your long-term competitiveness.

Strategy & Corporate Performance

Best Practices for SMEs II: From Hope to Strategy to Execution

In the first part of his guide to crisis prevention, enomyc author Jan-Ulrik Holsten explained the common patterns of corporate crises and the hurdles that must be overcome to prevent them successfully. One key challenge is transforming data into meaningful insights. In the second installment, he illustrates this process using the example of early risk detection systems, which play a crucial role in overcoming this obstacle.

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