Strategy & Corporate Performance

Predictive analytics – how companies create advantages for themselves within industry competition

Knowledge is power and this is especially true for knowledge about future developments. Those who know with a very high probability what will happen next are literally one step ahead of their competitors. Predictive analytics is a technology that aims to achieve precisely these insights. How does the process behind this technology work and how can companies use the data gained from it profitably for their own business model? Mario Trapp, senior consultant at enomyc, shares his insights with us.

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