Strategy & Corporate Performance

    "Good pricing means not talking about the price."

    What then? Interview with marketing expert Peter Klein, Director at enomyc

    In times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.

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    Digital Strategy

    1 year enomyc: Insights from the digitization and rebranding process

    Exactly one year ago, "K & H Businesspartner" presented itself with a completely new brand identity. Today we are celebrating 1 year of enomyc. What exactly were the motivations for the rebranding? What were the biggest challenges in the digital transformation process and what are the benefits for companies we advise? Julia Hammer, Change Officer and Director at enomyc, talks about this in an interview.

    Digital Strategy

    Automotive sales in upheaval: How can dealers compensate?

    The automotive industry is undergoing a significant transformation: new technologies are emerging; society and law are driving change; emission standards are being enforced; the automotive market in Germany is a temporary collapsing decline; and cell phone user behavior is also changing. Questions have arisen about the drive technologies of the future, electromobility, digitization, autonomous driving, and AI. How does the digital age influence customer thinking, and how can medium-sized car dealers in particular effectively adapt to it? Dr. Daniel Tomic, partner at enomyc, has dealt with the topic in more detail.

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