Digital Strategy

Automotive sales in upheaval: How can dealers compensate?

The automotive industry is undergoing a significant transformation: new technologies are emerging; society and law are driving change; emission standards are being enforced; the automotive market in Germany is a temporary collapsing decline; and cell phone user behavior is also changing. Questions have arisen about the drive technologies of the future, electromobility, digitization, autonomous driving, and AI. How does the digital age influence customer thinking, and how can medium-sized car dealers in particular effectively adapt to it? Dr. Daniel Tomic, partner at enomyc, has dealt with the topic in more detail.

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