Digital Strategy

1 year enomyc: Insights from the digitization and rebranding process

Exactly one year ago, "K & H Businesspartner" presented itself with a completely new brand identity. Today we are celebrating 1 year of enomyc. What exactly were the motivations for the rebranding? What were the biggest challenges in the digital transformation process and what are the benefits for companies we advise? Julia Hammer, Change Officer and Director at enomyc, talks about this in an interview.

Digital Strategy

Automotive sales in upheaval: How can dealers compensate?

The automotive industry is undergoing a significant transformation: new technologies are emerging; society and law are driving change; emission standards are being enforced; the automotive market in Germany is a temporary collapsing decline; and cell phone user behavior is also changing. Questions have arisen about the drive technologies of the future, electromobility, digitization, autonomous driving, and AI. How does the digital age influence customer thinking, and how can medium-sized car dealers in particular effectively adapt to it? Dr. Daniel Tomic, partner at enomyc, has dealt with the topic in more detail.

Get industry insights now!