Strategy & Corporate Performance

    "Good pricing means not talking about the price."

    What then? Interview with marketing expert Peter Klein, Director at enomyc

    In times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.

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    Real Estate

    On the Right Mindset and the Courage for Truth: How the Real Estate Industry Can Emerge from the Crisis

    The real estate sector is currently facing one of the most severe crises in its history. In the short term, few expect a genuine recovery. What can companies do now to escape the industry's downward spiral? Christian Kuhs, founder and Business Development at Nordantech, discussed this with enomyc founder and Managing Partner Uwe Köstens and enomyc partner and real estate expert Matias Otto on the #SHIFTHAPPENS Podcast by Nordantech.

    Real Estate

    From Hero to Zero: What's next for project developers?

    In der Immobilienwirtschaft schien es in den vergangenen Jahren nur eine Richtung zu geben: nach oben, und zwar ganz steil. Doch Corona, Ukrainekrieg und die dadurch hervorgerufenen Lieferkettenprobleme haben den Boom ins Stocken gebracht, Material und Kapazitäten sind Mangelware. Wie geht es weiter? Welche Entwicklungen werden den Markt in den nächsten Jahren prägen? Dazu haben wir Matias Otto, Partner und Head of Real Estate, befragt.

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