How's it going in the US, Mr. Wenzel?
5 Months in Anderson, SC: Real Talk from the American SouthAfter five months in the U.S. South, enomyc Managing Director Franz Wenzel offers a clear assessment: The market offers enormous opportunities for German SMEs—but demands speed, operational excellence, and a realistic understanding of competition, talent, and risks. A personal insight into the opportunities, challenges, and success factors for expansion into the U.S.