Strategy & Corporate Performance
"Good pricing means not talking about the price."
What then? Interview with marketing expert Peter Klein, Director at enomycIn times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.