Strategy & Corporate Performance

"Good pricing means not talking about the price."

What then? Interview with marketing expert Peter Klein, Director at enomyc

In times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.

Strategy & Corporate Performance

Future CFO: What does it take?

From SAP Hana to Scams: Almost everything is involved. New means, such as digital transformation, but also new challenges, such as cyber attacks, do not leave the role of CFOs cold. Will the CFOs of the future have an additional mandate? Will they also need cutting-edge digital skills? Or even a split of their role? Markus Oberndorfer, director at enomyc, talks about this.

Strategy & Corporate Performance

Before the recession: What matters now!

We are in the midst of the energy crisis, watching prices skyrocket and the recession is already upon us. The rule for companies is that they must pass on the increased factor costs to the market, but at the same time radically reduce their costs. What should be the primary focus now? What options are available to companies, and which areas of the company are crucial for overcoming the crisis?

Strategy & Corporate Performance

SME suppliers: Two is better than one

The energy crisis, skyrocketing raw material prices, disrupted supply chains and a chronic shortage of skilled workers are presenting the German automotive and supplier industry with unprecedented challenges. Small and medium-sized suppliers specializing in combustion engine drive components, chassis and C-parts in particular must fear for their future.

Strategy & Corporate Performance

Are the fat years now over?

Cheap gas, cheap living, cheap money: A large proportion of Germans are only used to growth and prosperity. Boomers helped build the prosperous state, millennials were born into it. And now? The fat years seem to be over. The familiar formula - higher, faster, further - no longer works. What are the new parameters for growth and prosperity? And how should we respond to them? A conversation with Martin Hammer.

Strategy & Corporate Performance

Compromise instead of strangling: The survival kit for SMEs

While many are still on holiday or have just returned nicely refreshed, the buyers of the large car manufacturers and their "opponents", the sales professionals of the suppliers, have long been warming up for the upcoming price negotiations. This year, the talks are likely to be particularly difficult because many small and medium-sized enterprises (SMEs) are in deep water. However, giving up is not an option.

News

The Editor's Pick: Eight reading tips for your summer reading

Since then, our editors have conducted more than 30 expert interviews in which experienced industry experts have shared their insights. These include Rita Herbers from Hamburger Volksbank, economist and psychotherapist Bessie Fischer-Bohn, Holger Rabelt from Commerzbank AG and many more. To mark our third anniversary, we have put together a selection for your summer reading in the form of our Editor's Pick: Reading highlights that have been particularly well received.

Strategy & Corporate Performance

Soft landing instead of free fall: A rip cord of facts, figures and data

What’s more the crisis mountain of supply chain stoppages, material and personnel shortages continues to grow: high energy and material costs are looming. "A toxic cocktail," is how Uwe Köstens, founding partner of enomyc, sums up the situation. Crisis is his business: he has been advising on SME issues for more than 22 years. But how can companies manage a less bumpy landing in the new reality called "crisis"?

Strategy & Corporate Performance

Operational supply chain optimization: Recommendations for medium-sized companies

The disruption of global supply chains was seen as a short- to medium-term problem when the Corona pandemic struck home. Since the outbreak of the Ukraine war at the latest we now know things will never be the same again. This makes initiating a few key measures at operational level all the more urgent. These are simple to implement, but vital for dealing more flexibly with the new uncertainty.

Careers

Why we rely on reverse mentoring

Mentorship seems to be on everyone's lips at the moment, despite it being basically nothing new. And indeed, one mentorship model is disrupting the classic old-teach-young method. It's known as "reverse mentoring" and with this the Golf generation learns from the zoomers, the boomers from the millennials - vice versa and across departments. At companies like Microsoft, the CTOs learn from the next generation, they say.

Strategy & Corporate Performance

From dealer contract to agency model: Why car dealers don't lose out

Material shortages, delivery stoppages, rising energy costs. Sustainability targets, digitalization and electromobility: the automotive industry is under pressure to transform like almost no other. There is no choice in this. It is compelled to transform itself, must reinvent itself, must question the tried and tested - such as network structures, contracts and sales systems - and it is doing so. A conversation with Jan Brandt, interim manager and expert for turnaround and new business models.

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