What then? Interview with marketing expert Peter Klein, Director at enomyc
In times of high price sensitivity and declining brand loyalty, strategic pricing is more important than ever. But many companies are wasting potential: without clear pricing logic, without central responsibility—and without a focus on value. In this interview with Peter Klein, learn how companies can use professional pricing strategies to highlight customer benefits and grow more profitably.
Expanding the service business appears particularly promising as an alternative way to increase earnings. But what does it mean in concrete terms to attach appropriate relevance to the service business? What implications does this have for corporate management and what is involved in the service strategy and expansion of the service portfolio?
2019 was colourful. It had its charms, it had its peculiarities, its hurdles and surprises. For us it all was clearly under the tide of transformation. We had anticipated some economic developments and still were astonished on how they finally appeared.
Knowledge is power and this is especially true for knowledge about future developments. Those who know with a very high probability what will happen next are literally one step ahead of their competitors. Predictive analytics is a technology that aims to achieve precisely these insights. How does the process behind this technology work and how can companies use the data gained from it profitably for their own business model? Mario Trapp, senior consultant at enomyc, shares his insights with us.
Mergers and acquisitions: In nearly every instance the accompanying change processes trigger uncertainty among the affected employees - sometimes even a clear defensive attitude. Why is consistent post-merger integration particularly important here and how can companies get their workforce back on track in the PMI process?
The bakery industry is creaking under the continuous structural change that is taking place. New economic conditions, competition from food retailers and changing consumer habits are some of the reasons for this. How can bakeries take advantage of this structural change? Which consumer trends determine the market, and what opportunities are there today that could benefit the future of the bakery industry?
"How are we perceived as a company on the market? How well do we meet our customers' expectations today and where does our future business potential lie?" SMEs are confronted with these typical questions time and again. They often look for the answers in their own wealth of experience and rely on their knowledge of the market. But is that enough?
In many companies, the scope for improving profitability through cost reductions has become narrower. The implementation of efficiency improvements often requires great efforts on the part of companies. Price measures, on the other hand, are easier to implement and offer significantly better opportunities for a substantial but also sustainable improvement in profitability
The M&A analysis has been carried out, and the due diligence process is completed. How can companies achieve sustainable integration success? “With the right integration strategy,” says Florian Tretau, director at enomyc. What is the basis of a successful integration strategy, and which individual levels must be mastered?
